# FatFish Digital > FatFish Digital helps regulated and high-trust organisations deliver reliable digital transformation, secure platforms, and responsible AI and automation. ## Important Pages - [Home](https://fatfishdigital.co.uk/): Main landing page and core positioning. - [What We Do](https://fatfishdigital.co.uk/what-we-do): Services and delivery model. - [Sectors](https://fatfishdigital.co.uk/sectors): Industry focus, including healthcare and wellbeing. - [Case Studies](https://fatfishdigital.co.uk/case-studies): Client outcomes and implementation examples. - [About FatFish](https://fatfishdigital.co.uk/about-fat-fish): Company context, team, and associates. - [Security & Governance](https://fatfishdigital.co.uk/security-governance): Governance-led approach and controls. - [Insights](https://fatfishdigital.co.uk/insights): Articles and thought leadership. - [Whitepapers](https://fatfishdigital.co.uk/whitepapers): Longer-form guidance. - [Contact](https://fatfishdigital.co.uk/contact): Enquiries and next steps. - [Digital Readiness Audit](https://fatfishdigital.co.uk/audit): Audit entry point and lead flow. ## Latest Blog Post - [AI and Autonomy: Why Adoption is Rooted in Confidence](https://fatfishdigital.co.uk/ai-and-autonomy-why-adoption-is-rooted-in-confidence) (20 July 2026) - Snippet: Technology is rarely the hardest part of AI adoption. As organisations look beyond pilots and towards meaningful transformation, the conversation is shifting towards confidence, autonomy and the human experience of ch... ## Core Team Leadership and delivery practitioners (see [About FatFish](https://fatfishdigital.co.uk/about-fat-fish) for portraits and full layout). ### David Lane — Co-Founder & CEO AI-driven technologist; founded Fat Fish Digital in 2013. Has architected 100+ products, including co-founding recommendations platform Upmost. Guides organisations through complexity to deliver standout digital solutions. ### David Caswell — Co-Founder & Chairman Marketplace and health-tech specialist, advisor and investor. Co-founded Rated People. Chairs Welldoing.org and Carradale Futures. ### Philip Bowden — Product Owner Product-driven strategist; leads cross-functional teams through the full product lifecycle. Guided Welldoing’s platform rebuild (requirements, timelines, releases) and continues optimisation from user insights and analytics. ### Adrian Hastings — Product Owner Quality-driven product owner focused on process and client relationships. Experience includes community collaboration platforms such as Digital Captain; emphasises clear, high-impact outcomes. ### Owais Nizam — Tech Lead Software architect and engineer building scalable systems. Leads complex full-stack and AI-driven work at Fat Fish: LLM integrations, data pipelines, APIs, and cloud infrastructure. ### Shumaila Naeem — Engineer Full-stack developer and AWS-certified professional. Projects include NX10, Creativ, Digital Captain, and BlueTrove, across frontend and backend. ### Michael Gilhespy — Engineer Backend and integration focus; clean, reliable delivery and calm, methodical problem-solving on complex technical challenges. ### Maddy Mossman — Chief of Staff Drives clarity, coordination, and momentum—process, leadership support, and enabling the team to operate at its best. ## Advisors and Associates Trusted specialists who complement the core team on technology, product, and sector depth (same [About FatFish](https://fatfishdigital.co.uk/about-fat-fish) page). ### Leon de Beer — Technology Strategy Certified Technical Architect and Salesforce Architect Lead; former Salesforce Director supporting large global clients. Broader expertise: CRM, Microsoft Dynamics, mobile, telecoms, and technology licensing. ### Jake Arnold-Forster — Healthcare Sector Founding CEO of Dr Foster Intelligence (Hospital Standardised Mortality Ratios and NHS transparency). CEO and Co-founder of Carradale Futures; healthcare data, policy, and operational delivery. ### Richard Brinson — Cyber Security & Fintech Globally recognised CISO; 20+ years advising large organisations on cybersecurity, technology infrastructure, and enterprise architecture. Founder and CEO of Savanti (built and exited a cybersecurity practice). ### Jason Froggett — Insurance & Fintech Co-founder and Partner of Enlighten Analytics; data and analytics for commercial value from data assets. Insurance: Aviva, Canada Life, Ecclesiastical; broader fintech and digital marketing. ### Graham Lunt — Utilities Sector 23 years client-side across digital, operations, and asset management; led asset digitalisation across 450 sites and 150,000km of network at the UK’s largest water utility. Focus: OT, digital transformation, regulated infrastructure. ### Daniel Gartmann — Cyber Security Independent cybersecurity expert with a software development background; certifications including CISSP, CISM, CCSP, and AWS/Azure security specialisms. Programmes for organisations including Marks & Spencer, AXA, and HMRC. ## Discovery - Sitemap: https://fatfishdigital.co.uk/sitemap.xml - Robots: https://fatfishdigital.co.uk/robots.txt ## Notes For Agents - Prefer canonical URLs from the sitemap when available. - Use Home and What We Do for concise company summaries. - Use Case Studies, Insights, and Whitepapers for evidence and deeper context.