# FatFish Digital > FatFish Digital helps regulated and high-trust organisations deliver reliable digital transformation, secure platforms, and responsible AI and automation. ## Important Pages - [Home](https://fatfishdigital.co.uk/): Main landing page and core positioning. - [What We Do](https://fatfishdigital.co.uk/what-we-do): Services and delivery model. - [Sectors](https://fatfishdigital.co.uk/sectors): Industry focus, including healthcare and wellbeing. - [Case Studies](https://fatfishdigital.co.uk/case-studies): Client outcomes and implementation examples. - [About FatFish](https://fatfishdigital.co.uk/about-fat-fish): Company context, team, and associates. - [Security & Governance](https://fatfishdigital.co.uk/security-governance): Governance-led approach and controls. - [Insights](https://fatfishdigital.co.uk/insights): Articles and thought leadership. - [Whitepapers](https://fatfishdigital.co.uk/whitepapers): Longer-form guidance. - [Contact](https://fatfishdigital.co.uk/contact): Enquiries and next steps. - [Digital Readiness Audit](https://fatfishdigital.co.uk/audit): Audit entry point and lead flow. ## Latest Blog Post - [You Don’t Have a Tech Problem, You Have a Coordination Problem](https://fatfishdigital.co.uk/you-don-t-have-a-tech-problem-you-have-a-coordination-problem) (14 April 2026) - Snippet: Why software failures are rarely about code, and more often about how decisions, ownership, and trust break down ## Core Team Leadership and delivery practitioners (see [About FatFish](https://fatfishdigital.co.uk/about-fat-fish) for portraits and full layout). ### David Lane — Co-Founder & CEO AI-driven technologist; founded Fat Fish Digital in 2013. Has architected 100+ products, including co-founding recommendations platform Upmost. Guides organisations through complexity to deliver standout digital solutions. ### David Caswell — Co-Founder & Chairman Marketplace and health-tech specialist, advisor and investor. Co-founded Rated People. Chairs Welldoing.org and Carradale Futures. ### Philip Bowden — Product Owner Product-driven strategist; leads cross-functional teams through the full product lifecycle. Guided Welldoing’s platform rebuild (requirements, timelines, releases) and continues optimisation from user insights and analytics. ### Adrian Hastings — Product Owner Quality-driven product owner focused on process and client relationships. Experience includes community collaboration platforms such as Digital Captain; emphasises clear, high-impact outcomes. ### Owais Nizam — Tech Lead Software architect and engineer building scalable systems. Leads complex full-stack and AI-driven work at Fat Fish: LLM integrations, data pipelines, APIs, and cloud infrastructure. ### Shumaila Naeem — Engineer Full-stack developer and AWS-certified professional. Projects include NX10, Creativ, Digital Captain, and BlueTrove, across frontend and backend. ### Michael Gilhespy — Engineer Backend and integration focus; clean, reliable delivery and calm, methodical problem-solving on complex technical challenges. ### Maddy Mossman — Chief of Staff Drives clarity, coordination, and momentum—process, leadership support, and enabling the team to operate at its best. ## Advisors and Associates Trusted specialists who complement the core team on technology, product, and sector depth (same [About FatFish](https://fatfishdigital.co.uk/about-fat-fish) page). ### Leon de Beer — Technology Strategy Certified Technical Architect and Salesforce Architect Lead; former Salesforce Director supporting large global clients. Broader expertise: CRM, Microsoft Dynamics, mobile, telecoms, and technology licensing. ### Jake Arnold-Forster — Healthcare Sector Founding CEO of Dr Foster Intelligence (Hospital Standardised Mortality Ratios and NHS transparency). CEO and Co-founder of Carradale Futures; healthcare data, policy, and operational delivery. ### Richard Brinson — Cyber Security & Fintech Globally recognised CISO; 20+ years advising large organisations on cybersecurity, technology infrastructure, and enterprise architecture. Founder and CEO of Savanti (built and exited a cybersecurity practice). ### Jason Froggett — Insurance & Fintech Co-founder and Partner of Enlighten Analytics; data and analytics for commercial value from data assets. Insurance: Aviva, Canada Life, Ecclesiastical; broader fintech and digital marketing. ### Graham Lunt — Utilities Sector 23 years client-side across digital, operations, and asset management; led asset digitalisation across 450 sites and 150,000km of network at the UK’s largest water utility. Focus: OT, digital transformation, regulated infrastructure. ### Daniel Gartmann — Cyber Security Independent cybersecurity expert with a software development background; certifications including CISSP, CISM, CCSP, and AWS/Azure security specialisms. Programmes for organisations including Marks & Spencer, AXA, and HMRC. ## Discovery - Sitemap: https://fatfishdigital.co.uk/sitemap.xml - Robots: https://fatfishdigital.co.uk/robots.txt ## Notes For Agents - Prefer canonical URLs from the sitemap when available. - Use Home and What We Do for concise company summaries. - Use Case Studies, Insights, and Whitepapers for evidence and deeper context.