David Lane

Co-Founder & CEO

AI-driven technologist David founded Fat Fish Digital in 2013. He has since architected 100+ products including co-founding recommendations platform Upmost. He guides businesses through complexity to deliver standout digital solutions.

David Caswell

Co-Founder & Chairman

Marketplace and health-tech specialist, advisor and investor. Co-founded leading home improvement marketplace Rated People. Chairs UK therapist matching service Welldoing.org and workflow optimisation platform Carradale Futures.

Philip Bowden

Product Owner

Philip is a product-driven strategist focused on solving user and client challenges. He leads cross-functional teams to deliver scalable, high-performing products throughout the full lifecycle. He guided Welldoing’s platform rebuild, managing requirements, timelines, and releases, and continues to optimise the platform based on user insights and analytics.

Adrian Hastings

Product Owner

Adrian is a quality-driven product owner with a passion for refining processes and building strong client relationships. With experience delivering community collaboration platforms such as Digital Captain, he ensures teams work effectively to produce clear, high-impact outcomes.

Owais Nizam

Tech Lead

Owais is a software architect and engineer focused on building scalable, real-world systems that solve meaningful problems. He has led complex full-stack and AI-driven projects at Fat Fish, specialising in LLM integrations, data pipelines, APIs, and cloud infrastructure. Known for his collaborative approach and calm problem-solving style, he brings clarity and positive energy to every team.

Shumaila Naeem

Engineer

Shumaila is a full-stack developer and AWS-certified professional, experienced in building scalable, user-focused applications. She has contributed to projects including NX10, Creativ, Digital Captain, and BlueTrove, delivering across frontend and backend. Known for her collaborative approach and attention to detail, she consistently produces reliable, effective solutions.

Michael Gilhespy

Engineer

Michael is a detail-driven engineer with strong backend and integration skills, known for writing clean, reliable code and solving complex technical challenges with calm, methodical precision.

Maddy Mossman

Chief of Staff

As Chief of Staff, Maddy drives clarity, coordination, and momentum across the company — streamlining processes, supporting leadership, and enabling the team to operate at its best.

Leon de Beer

Technology Strategy

Leon de Beer is a Certified Technical Architect and Salesforce Architect Lead with over a decade at Salesforce, progressing to Director level and supporting some of the firm's largest global clients. His broader expertise spans CRM, Microsoft Dynamics, mobile platforms, telecommunications and technology licensing, bringing deep enterprise architecture experience to FatFish Digital's technology strategy work.

Jake Arnold-Forster

Healthcare Sector

Jake Arnold-Forster was the founding Chief Executive of Dr Foster Intelligence, where he led the publication of Hospital Standardised Mortality Ratios that transformed NHS transparency. As CEO and Co-founder of Carradale Futures, he brings rare expertise spanning healthcare data, policy and operational delivery.

Richard Brinson

Cyber Security & Fintech

Richard Brinson is a globally recognised Chief Information Security Officer with over 20 years advising the world's largest organisations on cybersecurity, technology infrastructure and enterprise architecture. As founder and CEO of Savanti, he built and successfully exited a specialist cybersecurity practice helping major organisations modernise their security functions.

Jason Froggett

Insurance & Fintech

Jason Froggett is Co-founder and Partner of Enlighten Analytics and a data and analytics specialist with deep experience helping leading brands drive commercial value from their data assets. His insurance sector credentials include work with Aviva, Canada Life and Ecclesiastical, alongside broader fintech and digital marketing expertise spanning media, customer engagement and emerging advertising models. Jason supports FatFish Digital's work where data strategy intersects with insurance and financial services.

Graham Lunt

Utilities Sector

Graham Lunt brings 23 years of senior client-side experience across digital, operations and asset management, including leading the asset digitalisation strategy across 450 sites and 150,000km of network at the UK's largest water utility. He supports FatFish Digital's engagements in the utilities sector where operational technology, digital transformation and regulated infrastructure intersect.

Daniel Gartmann

Cyber Security

Dan Gartmann is an independent cybersecurity expert with over a decade of experience and a software development background, holding an exceptional range of certifications spanning AI security, cloud platforms and enterprise architecture — including CISSP, CISM, CCSP and AWS and Azure security specialisms. He has delivered pragmatic, risk-based security programmes for major organisations including Marks & Spencer, AXA and HMRC.

George Owens

User Experience Design