Effective Date: March 2026
Website: https://fatfishdigital.co.uk
Company: FatFish Digital Ltd

1. Introduction

Fat Fish Digital Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This policy explains how we collect, use and protect your personal data when you use our website or engage with our services, in accordance with the UK GDPR and Data Protection Act 2018.

2. Information We Collect

We may collect and process the following data:

a) Information you provide directly

• Name
• Email address
• Company name
• Phone number (if provided)
• Any information submitted via contact forms or booking forms

b) Information collected automatically

• IP address
• Browser type and version
• Pages visited and time spent on site
• Device information

c) Third-party tools

We may collect data via:

• HubSpot (CRM and meeting scheduling)
• Google Analytics (website usage tracking)

3. How We Use Your Information

We use your data to:

• Respond to enquiries and communicate with you
• Provide and improve our services
• Manage client relationships
• Analyse website usage and performance
• Send relevant business communications (where lawful)

4. Legal Basis for Processing

We process your data under the following lawful bases:

• Legitimate interests – to operate and improve our business
• Consent – where you have explicitly agreed (e.g. marketing)
• Contract – where processing is necessary to deliver services

5. How We Share Your Data

We do not sell your personal data.

We may share your data with trusted third parties, including:

• Service providers (e.g. hosting, analytics, CRM tools like HubSpot)
• Professional advisers (e.g. legal or financial)
• Regulatory authorities where required by law

6. International Data Transfers

Some of our service providers (e.g. HubSpot, Google) may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

7. Data Retention

We retain personal data only as long as necessary:

• Enquiry data: up to 12–24 months
• Client data: for the duration of the relationship and legal obligations
• Analytics data: typically anonymised or aggregated

8. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Request restriction of processing
• Data portability

To exercise your rights, contact us at:
hello@fatfishdigital.co.uk

9. Cookies

We use cookies to improve your experience and analyse website traffic.

For more information, please see our [Cookie Policy].

10. Data Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure hosting environments
• Access controls
• Encryption where appropriate

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated effective date.

13. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact:

Fat Fish Digital Ltd
Email: hello@fatfishdigital.co.uk